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Anheuser-Busch Market Manager - Hoop Tea in Baltimore, Maryland

Market Manager - Hoop Tea - 21012137

Job Function : Commercial

Primary Location : United States-Maryland-Baltimore-Northeast Region

Schedule : Full-time

Job Type : Permanent

Salary: : $88,400 - $99,450

Posting Date : Nov 22, 2021

Job Description

Budweiser. Bud Light. Stella Artois. Michelob ULTRA. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we’re looking for people like you to join our shared dream of bringing people together for a better world. Are you up for the Challenge?

Anheuser-Busch is seeking talent to join our Beyond Beer Business Unit, joining our journey to transform A-B into the fastest beverage company that we can’t live without. This business unit was crafted to challenge the beer mentality and to drive focus in a rapidly growing beverage category. We are a group of fearless business owners who want to deeply understand our consumers. We step change norms, define emerging categories and grow brands in very complex portfolio to meet their needs. And, we go beyond every day to support each other to lead future growth.

The Home Market Manager for Hoop Tea will be responsible for Hoop Tea sales, local marketing, and operations within the brand’s Home Market of MD and surrounding territory. This person will act as Regional Sales Manager while working with our wholesaler partners on incremental business opportunities and executional programs. This person will also act as liaison between wholesaler facing and retail facing field teams with our Hoop Tea Founders and Product Owner on maintaining operational excellence.

This department was crafted to challenge the beer mentality and to drive focus in a rapidly growing beverage category. We are a group of confident business owners who want to deeply understand our consumers. We step change norms and define emerging categories to meet their needs.

  • Works closely with various teams (including the Hoop Tea Founders, Commercial Teams, Wholesaler and Retail partners, Trade Marketing teams, RMSI teams, and our Beyond Beer Launchpad teams) to build, cascade, and complete home-market specific plans to grow Hoop Tea in select existing markets.

  • Identifies and executes against incremental business opportunities through collaboration with wholesaler and AB Commercial teams.

  • Ensures proper inventory levels and ordering processes with designated wholesalers.

  • Collaborates with distributor personnel to ensure that POCM is ordered and carried out at priority accounts.

  • Recommends and implements Beyond Beer sales strategies for improvement based on market research and competitive analyses.

  • Monitors sales volume and distribution goals for wholesalers within territory.

  • Works with local Commercial Director and RMSI teams on pricing recommendations or local risks based on market insight

  • Participate and accountable for pilot projects on an ad-hoc basis

  • Assisting in PRs/ SWOT analysis during Beyond Beer routine meetings for Launchpad scale

  • Brings forward optimization opportunities to Beyond Beer / Launchpad teams for further implementation across Launchpad / scale markets

Job Qualifications

  • Bachelor's Degree required, in Business/Finance/Marketing or related field preferred.

  • Field and retail sales experience in the beverage industry or other consumer product industries

  • High level of expertise in analyzing information and making information-based recommendations

  • Effective communications/presentation, follow-up, administrative and organizational skills

  • Knowledge of A-B sales and marketing applications preferred (Mobility/ABIQ,, etc.)

  • Understanding of A-B wholesaler network/processes and wholesaler equity agreement

  • Ability to work and drive positive results in a fast-paced, team environment

  • Advanced computer software proficiency (Word, Excel, Outlook, PowerPoint, Internet)

  • Strong communication skills (written and verbal).

  • Able to present recommendations and executional asks to Internal and External stakeholders including Senior Management

The ideal candidate takes ownership, is comfortable working in ambiguous situations and has curiosity. We’re looking for talent that has a strategic mind, excellent project management skills, and experience leading and growing small brands and businesses. It will be important that this person has strong interpersonal skills as they will need to work with Sales, Marketing, Trade, RMSI and Strategy teams in order to achieve their results.

Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.

Challenge Accepted! Apply Today!

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matching contribution

  • Chance to work in a fast-paced environment among a company of owners

  • Free Beer!

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity, and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law.

Req ID: 21012137