Anheuser-Busch Trade Marketing Manager in Kansas City, Missouri
Trade Marketing Manager
For more than 165 years, Anheuser-Busch has been woven intothe cultural fabric of the United States, carrying on a legacy of brewinggreat-tasting, high-quality beers that have satisfied beer drinkers forgenerations. Today, we own and operate 23 breweries, 20 distributorships and 22agricultural and packaging facilities, and have more than 18,000 colleaguesacross the United States. We are home to several of America’s most recognizablebeer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois,as well as a number of regional brands that provide beer drinkers with a choiceof the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinkingwater donations to industry-leading sustainability efforts, we are guided byour unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatestasset. We believe in the spirit of ownership because our employees take resultspersonally and want to build something great together. We value talentedemployees who aren’t afraid to be bold, resourceful, and committed. AtAnheuser-Busch, it’s not about what you studied or where you worked, it’s aboutwhat you can do. If you see yourself working for a company that allows you toexcel at the pace of your talent, then a career at Anheuser-Busch may be foryou.
As America’s leading brewer, Anheuser-Busch is committed tofinding innovative ways to continually improve. It's this kind of thinking thatcreates a unique work environment by rewarding talent, celebrating diversityand encouraging forward thinking. All qualified applicants will receiveconsideration for employment without regard to race, color, religion, sex,sexual orientation, gender identity, national origin, protected veteran status,disability status or any other characteristic protected by applicable law.
For more information, visitwww.anheuserbusch.comor followAnheuser-Busch onLinkedIn,Twitter,FacebookandInstagram.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
Manage the implementation of brand programming within channel to delivery share growth.
Manage the trade spend and ROI for channel programs.
Direct channel specific pilots; manage optimization of each channel's key levers.
Cascade annual/trimester channel blueprint (Initiatives and Programs).
KPI's - Channel Volume and MACO for Region - Program Objective Execution.
Participate in samplings to support brand awareness and consumer trials
Respond, investigate and resolve retailer questions and concerns.
Manage expenses for assigned area of responsibility.
Attend Monthly wholesaler WPPM’s
Maintain retail call frequency as required
Must be willing to travel primarily within South Texas with occasional travel to West Texas & parts of New Mexico to visit wholesalers and attend events
Bachelor's Degree Required.
2-3 years sales and/or marketing experience needed.
In-depth knowledge of regional marketing and sales organization.
Strong communication skills, both internal and external, required.
Proficiency in PowerPoint, Excel and internal system tools, required.
Must possess an in-depth knowledge of the On-Premise (IE: Bar/ Tavern/ Venue) Channel.
Primary Location United States-Missouri-Kansas City
Job Type Permanent
Req ID 20001668