Anheuser-Busch Channel Development Manager – Dollar in New York City, New York
Channel Development Manager – Dollar
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.
As America’s leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram .
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
Primary Purpose of Role
The Channel Development Manager (CDM) is the key interface between the business and the sales team. The CDM is the primary contact for the field sales and field Category Management teams for selling stories.
This role will help position AB as category thought leaders with retailers and within the industry by actively championing AB’s Category Growth framework & how this can be leveraged to unlock growth for the beer category.
The scope is to support all requests for small format and serve as the subject matter expert on the Dollar Channel.
Marketing - Brands, Insights & Innovation
Sales & Field Category Management
Industry category management forums
Area of Responsibility
Translate Retail Category Strategy & Translate by Channel
Translate and tailor category strategy to the channels; build the so what/now what for retailers
Understandthe Customer Economic model and provide insights to sales on how the segments and WAMP matrix unlock growth and profit for retailers & the demand side implications of category strategy priorities.
Assist in thecreation of national selling presentations and insights-based opportunities; standardize national selling stories into cohesive, consistent, retail-ready templates the field sales and category teams can utilize (new item reviews, category & business reviews, etc).
Work closely with sales and marketing to ensure integration and consistency of category messages.
Build Shopper Strategies
Assist in building selling stories tailored to each channel to be leveraged by the sales and category management teams. This includes channel playbooks, new item sell-in decks, Growth Drivers Summary, etc.
Partner with the Channel Development Director to build the Channel Playbooks which develop shopper strategies to include: Shelf & assortment vision, ad & display optimization, price/pack, shopper marketing platform, and brand plans.
Partner with insights to scope and conduct shopper research for the channels; interpret shopper & consumer research to drive category-focused solutions for channels, retailers and AB Brands
Act as the subject matter expert on the various analytical tools leveraged by category such as IRI, ShopperSights, Panel Data, InfoScout.
Lead ad-hoc analyses to dig into the various questions coming from our retailers and sales teams as they impact the category and/or channel; connect insights to identify trends, opportunities and gaps as they relate to the category and the channel.
Lead routine analysis to provide insights on what is driving growth in beer.
Validate the assumptions in our category growth drivers; assess their effectiveness and impact to the category and to AB performance.
Proactively identify opportunities, strategies and key messages for our sales teams to leverage with their retailers.
Key Challenges in Achieving Goal(s): (What are the key challenges faced by this role in meeting its goals/objectives)
Role requires a strong commercial acumen; ability to strategically influence; and deliver pragmatic solutions to challenging/complex business issues.
Effective managing multiple stakeholders and projects
Ways of working with both internal & external partners.
Sourcing accurate and relevant market, shopper and consumer insights
Availability of quality data / insight
Qualifications and Experience:
Bachelor’s degree, emphasis in business or marketing related fields
3 years in consumer packaged goods in category management or sales
Strong familiarity with syndicated data, software and measures (IRI, Nielsen, demographic data, panel data, etc)
Prior experience analysing retailer data and presenting to retail customers
Demonstrated ability to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create retail strategies that unlock growth.
Proven ability to think strategically & take insight into action.
Experience influencing cross-functional teams and business partners
Strong project management skills
A deep sense of accountability, ownership and passion
Primary Location United States-New York-New York City-Commercial Strategy Office (CSO)
Job Type Permanent
Req ID 18017888