Anheuser-Busch Programmatic Strategist in New York City, New York
Anheuser Busch is looking for an outstanding Data Strategist to join our team. The Programmatic Analyst will fill a cross functional role and work with the Programmatic Director and Programmatic Trader to actively manage Anheuser-Busch InBev programmatic campaigns. This person must possess strong analytical skills; including the ability to analyze raw data, interpret performance, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. This position requires a thorough understanding of technical execution and involves problem solving. This individual will be engaged in many levels of planning, execution and analysis. The ideal candidate is a highly motivated, flexible yet focused individual who maintains a positive attitude, learns new things quickly and thrives in a fast paced environment.
Proactively monitor brand activity for performance and delivery by developing strategies to increase performance.
Properly be able to present key findings in person or electronically that contain valuable and actionable insights that will benefit brands and overall portfolio.
Comfortable using DMP technologies and User Interfaces.
Ability to analyze DMP raw data and create usable data segments by brand.
Manage day to day flow of programmatic inventory including and evaluating private marketplace deals.
Ability to create workbooks and macros to help organize our data strategy into actionable items.
Work closely with internal technology stakeholders to bridge the gap between departments and minimize duplication of work.
3 Years programmatic experience
1 Years working specifically with data mining and analysis
Strong analytical skills and the ability to make data-driven recommendations
Expertise in Microsoft Office Suite, specifically with the ability to create enhanced data driven charts and macros.
Must be extremely detail oriented
Familiar working with DMP’s within the programmatic space (Adobe, Oracle, Krux, Turn, etc.)
BA/BS in advertising, marketing, business or related field required
Primary Location United States-New York-New York City-Commercial Strategy Office (CSO)
Job Type Permanent
Req ID 18018024