Anheuser-Busch Programmatic Strategist in New York City, New York

Programmatic Strategist

Description

Anheuser Busch is looking for an outstanding Data Strategist to join our team. The Programmatic Analyst will fill a cross functional role and work with the Programmatic Director and Programmatic Trader to actively manage Anheuser-Busch InBev programmatic campaigns. This person must possess strong analytical skills; including the ability to analyze raw data, interpret performance, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. This position requires a thorough understanding of technical execution and involves problem solving. This individual will be engaged in many levels of planning, execution and analysis. The ideal candidate is a highly motivated, flexible yet focused individual who maintains a positive attitude, learns new things quickly and thrives in a fast paced environment.

  • Proactively monitor brand activity for performance and delivery by developing strategies to increase performance.

  • Properly be able to present key findings in person or electronically that contain valuable and actionable insights that will benefit brands and overall portfolio.

  • Comfortable using DMP technologies and User Interfaces.

  • Ability to analyze DMP raw data and create usable data segments by brand.

  • Manage day to day flow of programmatic inventory including and evaluating private marketplace deals.

  • Ability to create workbooks and macros to help organize our data strategy into actionable items.

  • Work closely with internal technology stakeholders to bridge the gap between departments and minimize duplication of work.

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Qualifications

  • 3 Years programmatic experience

  • 1 Years working specifically with data mining and analysis

  • Strong analytical skills and the ability to make data-driven recommendations

  • Expertise in Microsoft Office Suite, specifically with the ability to create enhanced data driven charts and macros.

  • Must be extremely detail oriented

  • Familiar working with DMP’s within the programmatic space (Adobe, Oracle, Krux, Turn, etc.)

  • BA/BS in advertising, marketing, business or related field required

Job Marketing

Primary Location United States-New York-New York City-Commercial Strategy Office (CSO)

Schedule Full-time

Job Type Permanent

Req ID 18018024