Anheuser-Busch Programmatic Trader in New York City, New York
Anheuser-Busch is looking for a Programmatic Media Trader to join our In-House programmatic team. The trader is responsible launching, and managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Trader is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.
Campaign Management & Optimization
Implement and manage day-to-day programmatic buys across multiple Demand Side platforms in a self-service manner. Includes, but not limited to, setting bid strategies, performance monitoring, identifying and implementing optimizations (by target audience, content, geographic area, etc), providing proactive recommendations and program insights.
Deliver actionable audience and optimization-based insights at agreed-upon cadence.
Work closely with brand teams to provide insights and recommendations that align with, or enhance, strategy/business goals.
Understand performance objectives and KPIs, and develop successful programmatic strategies.
Program Development, Testing & Innovation
Develop and deepen relationships with data, inventory, and platform vendors
Maintain on-going knowledge of media buying platforms updates, and stay up-to-date on all industry trends and new technology.
Keep daily tabs on industry trends and serve as a subject matter expert both internally and with the client
Develop and implement testing plans that align with client goals and objectives and ensure an on-going testing schedule and drive innovation.
The Programmatic Media Trader must have solid understanding of the programmatic buying landscape and have hands-on experience building and optimizing campaigns for large-scale clients. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 2 years. Preferred experience with using DBM, Brightroll, TubeMogul.
Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics
Working knowledge/experience in setting bid strategies across RTB and PMP (private and preferred) inventory
Proven technical and analytical aptitude, with a curiosity for testing and innovation
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Proactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environment
BA/BS in advertising, marketing, business or related field required
Primary Location United States-New York-New York City-Commercial Strategy Office (CSO)
Job Type Permanent
Req ID 18018026