Anheuser-Busch Programmatic Trader in New York City, New York

Programmatic Trader

Description

Anheuser-Busch is looking for a Programmatic Media Trader to join our In-House programmatic team. The trader is responsible launching, and managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Trader is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.

Campaign Management & Optimization

  • Implement and manage day-to-day programmatic buys across multiple Demand Side platforms in a self-service manner. Includes, but not limited to, setting bid strategies, performance monitoring, identifying and implementing optimizations (by target audience, content, geographic area, etc), providing proactive recommendations and program insights.

  • Deliver actionable audience and optimization-based insights at agreed-upon cadence.

  • Work closely with brand teams to provide insights and recommendations that align with, or enhance, strategy/business goals.

  • Understand performance objectives and KPIs, and develop successful programmatic strategies.

Program Development, Testing & Innovation

  • Develop and deepen relationships with data, inventory, and platform vendors

  • Maintain on-going knowledge of media buying platforms updates, and stay up-to-date on all industry trends and new technology.

  • Keep daily tabs on industry trends and serve as a subject matter expert both internally and with the client

  • Develop and implement testing plans that align with client goals and objectives and ensure an on-going testing schedule and drive innovation.

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Qualifications

The Programmatic Media Trader must have solid understanding of the programmatic buying landscape and have hands-on experience building and optimizing campaigns for large-scale clients. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.

  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 2 years. Preferred experience with using DBM, Brightroll, TubeMogul.

  • Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics

  • Working knowledge/experience in setting bid strategies across RTB and PMP (private and preferred) inventory

  • Proven technical and analytical aptitude, with a curiosity for testing and innovation

  • Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis

  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details

  • Proactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environment

  • BA/BS in advertising, marketing, business or related field required

Job Marketing

Primary Location United States-New York-New York City-Commercial Strategy Office (CSO)

Schedule Full-time

Job Type Permanent

Req ID 18018026