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Anheuser-Busch Director Trade Marketing Events & Venues in New York, New York

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

LOCATIONS:

New York: $151,200-$179,500, bonus and long-term incentive

St Louis : $125,600-$149,160, bonus and long-term incentive

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

This role is responsible for our trade marketing event and venue activations. We need to show up as the leader and this person will own the development of the experience by partnering with senior internal stakeholders as well as agencies and event organizers. This role will support the strategy and execution of top industry events, venues, and mobile activation fleet.

JOB RESPONSIBILITIES:

  • Leads Event Strategy & Activation for portfolio through utilization and consolidation of insights and data to drive brand and event specific programming across:

  • Tier 1 Industry Events including: NACS, FMI, etc.

  • Venues across US

  • Mobile Asset Fleet (75)

  • Collaborate cross-functionally to develop and implement best in class assets and activations to immerse retailers and consumers in our brand worlds.

  • Owns our internal national sales conventions activations through venues including stadiums, amphitheaters, arenas.

  • Managed OPEX for fleet of activation assets for 500+ events per year

  • Accountable for all deliverables, including creative, build outs, experiential and articles.

  • Continuously drives process improvement and enhancements for tech enabled ways or working.

  • Leads and inspires a team of 3 full time employees to accomplish the responsibilities outlined above.

JOB QUALIFICATIONS:

  • Bachelor’s Degree Required

  • 10 years event activation needed

  • In-depth knowledge of sales and marketing

  • Skilled at communication, presentation, organization and time management.

  • Strong people and senior stakeholder (internal and external) management skills

  • Willing to travel for events

WHY ANHEUSER-BUSCH:

Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers .

BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matching contribution

  • Chance to work in a fast-paced environment among a company of owners

  • Free Beer!

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